Apple All Set To Come Up With A New Apple TV 4K Streaming Box, Drops Entry-Level Price to $129

The strongest Apple TV is arriving with the features the A15 Bionic chip, adds HDR10+, and brings the best of Apple to the biggest screen in the home — all at a new starting price.

Apple today announced the next generation of Apple TV 4K — more powerful, entertaining, and affordable than ever, and offering impressive cinematic quality. Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home. HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality possible across more TVs. Running tvOS, the powerful and intuitive OS for the living room, and featuring the popular Siri Remote, Apple TV 4K simplifies the way users discover and enjoy their favorite content. Its seamless integration with other Apple devices and services magically transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.

As the new Apple TV 4K is powered by the A15 bionic chip, the same powerful chipset that can be found in Apple’s iPhone 14 line. This is a huge jump from the previous Apple TV 4K model, which came out in 2021 but featured the A12 chipset which was first introduced in Apple devices in 2018.

According to Apple, this makes the new third-generation of Apple TV 4K devices up to 50 percent faster than the previous model. It also delivers up to a 30 percent faster GPU performance as well. In addition, the new Apple TV 4K brings HDR10+ to the device for even better quality visuals.


The new Apple TV 4k comes in two options, starting with a 64GB model. This means Apple has done away with the 32GB option, which was the former base model of its Apple TV line. There’s also a new 128GB model which adds Ethernet capabilities along with the WiFi connection found in the base model. This will allow that higher-end Apple TV 4K to connect with smart home devices on local mesh networks.

The 64GB WiFi Apple TV 4K model starts at $129, making it the lowest priced Apple TV 4K device yet. Both models come with a brand-new Siri Remote that adds USB-C charging.

A Cinematic Home Theater Experience

The next generation of Apple TV 4K is an entertainment powerhouse, bringing the best video and audio capabilities to the biggest screen in the home. At the heart of the new Apple TV 4K is A15 Bionic, making the device even more powerful and energy efficient. CPU performance is now up to 50 percent faster than the previous generation, delivering greater responsiveness, faster navigation, and snappier UI animations. GPU performance is now up to 30 percent faster than the previous generation for even smoother gameplay.

Apple TV 4K now supports HDR10+, in addition to Dolby Vision, expanding rich visual quality across more TVs, producing the eye-popping details and vibrant colors intended by content creators. Users can also enjoy a home theater experience with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound for immersive audio.2
With the Siri Remote, users enjoy a touch-enabled clickpad that provides speed, fluidity, and precise control to easily navigate the simple, elegant user interface of Apple TV.3 On the Apple TV app, customers can access award-winning series and films on Apple TV+, as well as over 100,000 movies and series to buy or rent, and direct premium subscriptions to popular streaming services.

Seamless Integration with the Apple Ecosystem:

Apple TV 4K works seamlessly with other Apple devices, starting with a magical setup process with iPhone and effortless control at any time with the Apple TV Remote in Control Center. The deep integration of Apple hardware, software, and services with Apple TV 4K unlocks an unparalleled experience that brings the best of the Apple ecosystem to the living room.

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